According to Arda Arslan, VP For Automotive Aftermarket at Robert Bosch, cars will no longer be solely mechanical objects, but will instead evolve into road-based computers. Iran, Turkey, and the Middle East
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| Over the last 100 years, how has Bosch Car Service changed? |
What changes are affecting the aftermarket services for cars in the Middle East?
Industries across the board are being disrupted by a variety of factors, including the emergence of advanced technology, environmental concerns, shifting customer tastes, and more.
The rapid use of digitization and automation in the automobile sector will have a hugely transformational influence. Automobiles will no longer be just mechanical devices, but will instead evolve into road-based computers.
What does this signify for Middle Eastern aftermarket services? The typical mechanic's automobile workshop will, in the first instance, become increasingly computerized. Everything that was formerly printed on paper, such as instruction manuals, will become obsolete.
Furthermore, diagnostics and troubleshooting will no longer rely on a mechanic's knowledge of a car, instead of relying on digital instruments and sensors to pinpoint the problem. For many years, Bosch Car Service workshops have had access to the newest diagnostic devices for troubleshooting, enabling access to digital knowledge.
Automobile maintenance may eventually be completely automated, requiring no visits to a workshop. Automobile owners will be reminded about the need to refuel, maintain, and repair their automobiles, with diagnostics conducted remotely, thanks to the Internet of Things, connectivity, and artificial intelligence.
The entire service process might eventually be handled remotely. While the future of the workshop is unknown, there are various scenarios that we may see at Bosch. In conjunction with the Karlsruhe Institute of Technology, we have created several future strategies. Repairs, for example, may be scheduled using an app, with your vehicle then driving itself to a workshop.
Repair services may also be arranged to a specific place, with our professional going to meet you at your home, business, or another area. Alternatively, a construction set might be sent, allowing the car owner to do the operation themselves under the supervision of a Bosch Car Service professional.
From 2019 to 2026, the global market for shared mobility is predicted to develop at a compound annual growth rate (CAGR) of 15.42 percent. This is a location that everyone is interested in. However, as a result of the epidemic, new forms of shared transportation have emerged, such as electric bikes, which allow for social separation while also contributing to a carbon-neutral environment.
What has changed in Bosch Car Service during the last 100 years?
We are commemorating our 100th year in operation as Bosch Car Service this year. Our network now includes over 15,000 partner workshops in over 150 countries. While much has changed in our business since Bosch was founded in 1921, one thing that has remained constant is our commitment to innovation.
With multiple inventions under our belt, including the anti-lock brake system (ABS) and the electronic stability program, we have been at the forefront of diagnostics, service, and repairs (ESP). Our R&D pipeline is still robust today, with 72,000 personnel focusing on the most cutting-edge ideas in the business. We have filed over 4,200 patents so far this year.
The Bosch Service Excellence program, which includes regular audits and workshop tests, guarantees that Bosch Car Service workshop partners provide high-quality service. Our customers' faith in our brand demonstrates this. We routinely obtain high marks in customer satisfaction and brand trust polls across the world.
What are the growth strategies for Bosch Car Service in the region?
Are there any growth plans in the works?
Our goal at Bosch Car Service is to become the Middle East's largest workshop network. We expect to have over 140 Bosch Car Service workshops by the end of 2021, with another +25 by the end of 2022.
We provide high-quality services at reasonable pricing as part of our growth plan, as well as a one-year warranty on our products and ensuring that our workshop staff undergoes the most up-to-date technical training. Regular quality checks are also conducted to ensure that our clients receive the finest service possible.
What are the main motivations for Bosch Car Service to expand the Middle East automotive industry?
Dynamic rising economies, a growing population, and a burgeoning middle class will continue to fuel demand throughout the industry in the area. As the transportation sector undergoes major change, Bosch is ready to address this need and combine it with Bosch-led innovations throughout the sector, assisting companies in meeting their climate targets.